MAIDENFORM
Throughout the day, women find themselves distracted by bra discomfort, wishing there were a better way to find the right fit.
PRINT
INTERACTIVE WEBSITE
FindYourForm.com is a site where consumers can actually see how Maidenform bras fit their unique form. With a personalized "My Form" profile, women can upload images of themselves or simply upload their measurements to see the garments on their image or a model of the same size. This helps relieve the social pressure and illusion of perfect bodies put forth in advertising and pop culture.
SOCIAL MEDIA: #BADBRA
Every woman has experienced an ill-fitting bra; now she can share her frustration on Instagram and Twitter with the caption "My bra is less supportive than..." and the hashtag #BadBra.
Instagram
TWITTER
