Global Citizen
Every second, 28 girls between the ages of 4 and 18 are married off to adult men in countries like Afghanistan and India. While an American bride excitedly anticipates her wedding day, a child bride dreads her own.
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Dating Profiles
We use dating platforms to reveal the reality of child marriage through a familiar and unsettling format that hits too close to home for most Americans. After the profile has been visible for 10 seconds, or the user has attempted to report the profile, a popup will appear explaining the purpose of the unsettling profile.
MATCH.COM
TINDER
SPOTIFY
When brides or grooms use this music streaming app to lookup wedding music for their upcoming nuptials, they will come across this "Wedding Playlist" composed of only children's songs. As the bride or groom puzzles over this discovery, a popup appears, explaining the significance of these songs when a child is forced to walk down the aisle.
PROPOSAL STUNT
Americans are familiar with outlandish public proposals at baseball stadiums, but how will they respond when the bride-to-be is under 10-years-old?
BRIDAL SHOP STUNT
To bring attention to the reality of child marriages, we will open up Young's Bridal. Brides and grooms will visit the shop expecting to browse gowns and tuxes. However, they will be shocked to find only child-sized bridal gowns. When they inquire about this bizarre finding, the shop associate will explain the shop's sickening symbolism.
NON-PROFIT WEBSITE
GlobalCitizen.com/IObject is a site where visitors can make donations or purchase marital gifts and accessories that are made by impoverished communities where child marriage often occurs. All profits go to these communities in need of financial support to to end the vicious cycle of child marriage.
